Author reviewing a printed proof copy

Picture books get built backwards

You don't draw first and lay out later. Page count comes first, and it isn't yours to choose freely. Books fold in multiples of eight, which is why nearly every picture book is 32 pages. Take out front matter and you've got roughly 14 spreads to tell the story in. Get that wrong and it's not an edit, it's a redraw.

Why picture books are built backwards

You don't draw first and lay out after. The structure comes first, and the structure is fixed by how books are physically printed.

The page count isn't yours to pick

Picture books come in multiples of 8, which is why almost all of them are 32 pages. That's not tradition, it's how sheets fold. Take off front matter and you're working with roughly 28 usable pages, which is about 14 spreads. Your story has to land in that shape.

Storyboard before artwork

Thumbnails first, then a full dummy of the book at size. That's where you find out the page turn falls in the wrong place or two spreads look the same. Fixing it at thumbnail stage is a pencil sketch. Fixing it after final art is a redraw.

Character sheets come first

Before any page is painted, the character gets drawn from several angles with fixed proportions and colours. Without that reference the child on page 4 and the child on page 20 stop being the same child, and young readers notice immediately.

Art has to be built for the trim

Anything running to the edge needs bleed past the trim line. Anything important stays out of the gutter, because on a spread the middle disappears into the binding. Art composed without the gutter in mind loses a face to the fold.

How illustration work is delivered

Ownership and file quality are where illustration engagements go wrong.

Resolution
300 DPI at final print size, with bleed included. Art drawn at screen size can't be scaled up afterwards without going soft.
Colour space
CMYK for print. Bright RGB colours, especially oranges and blues, shift when converted. Better to see that early than on the proof.
Rights
Full commercial rights assigned to you in writing, including reprints, translations and merchandise. Illustration is the area where limited licences quietly cause trouble later.
Source files
Layered working files on request, so the next book in the series can match this one exactly.
Consistency reference
Character sheets and a colour palette handed over with the finished art, so a different illustrator could continue the series without redesigning your characters.

Where illustration projects go wrong

Two things, and both happen long before anyone notices.

The character stops being the same character

Before any page gets painted, the character is drawn from several angles with fixed proportions and colours. Skip that and the child on page 4 isn't quite the child on page 20. Adults miss it. Children never do.

The art wasn't built for the trim

Anything running to the edge needs bleed past the trim line, and anything that matters stays out of the gutter, because the middle of a spread disappears into the binding. Art composed without that in mind loses a face to the fold.

Still sitting on a finished manuscript?

Every month it sits in the drawer is a month nobody reads it. Tell us where the book is at and we'll give you a straight answer on what it needs.

The rights come to you in writing

Full commercial rights assigned, including reprints, translations and merchandise, plus layered source files and the character sheets on request. Illustration is where limited licences quietly cause trouble years later, so we don't use them.

Printed and ebook editions of a self-published title

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Publisher In USA?

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Still sitting on a finished manuscript?

Every month it sits in the drawer is a month nobody reads it. Tell us where the book is at and we'll give you a straight answer on what it needs.

How the work actually runs

Five stages, and you sign off at every one. Nothing moves to the next stage until you've said yes to the last.

01

Proposal

Tell us where the book is and what you want it to do. We'll tell you what it actually needs.

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Manuscript Submission

Scope and price agreed in writing before anyone starts. You know the number up front.

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Production

Editing, layout, cover, whatever the scope says. You approve each stage as it lands.

04

Proofreading

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05

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