Author reviewing a printed proof copy

Your cover competes at the size of a stamp

Almost nobody sees a cover the way the designer does. They see it small, in a grid, on a phone, for about a second. A design that only works at full size is a design most of your readers never really encounter. Legible small comes first. Beautiful comes after.

What a cover has to survive

Covers fail in predictable ways. These are the four tests a design has to pass before anything else matters.

The thumbnail test

Most buyers see your cover at about the size of a stamp, in a grid of competitors, on a phone. So the title has to read at that size, the author name sits second, and there's one focal thing, maybe two. A cover that only works full size is a cover most of your readers never really see.

The genre test

Genre conventions aren't a failure of imagination. They're how a browsing reader works out what your book is in under a second. Type, colour and imagery all carry signals. A literary looking thriller confuses the exact people most likely to buy it. And the research that helps is this year's bestseller grid in your category, not covers from ten years ago.

The production test

A print cover is one spread. Back, spine, front, built on a template generated from your final page count and paper stock. Spine width is arithmetic, not taste. Text too near a fold looks crooked on every copy. Bleed, safety margins and barcode placement are requirements, not preferences.

The format test

Your ebook cover is a standalone portrait image with its own size and file limits. Hardcover is a different template again. A design that only exists as a flat front cover isn't finished. It's a front cover.

How the work gets handed over

Cover projects go wrong over ownership and source files far more often than over taste.

Real concepts
Different directions to react to, not three shades of the same idea. Choosing between genuinely different approaches tells you more.
Print ready files
Full wrap PDF built on the printer's template for your exact page count, with bleed, correct colour space and embedded fonts.
Ebook files
A separate portrait image sized and compressed to retailer spec, and checked for whether the title still reads at thumbnail size.
Licensed images
Every stock image licensed for commercial book cover use, with the licence documented. An unlicensed photo on a cover becomes a legal problem right when the book starts selling.
Source files
Layered working files handed over on request. So whoever does your sequel cover isn't rebuilding this one from scratch.

The two ways good covers still fail

Both are avoidable and both are common.

It signals the wrong genre

Genre conventions are how a browsing reader works out what your book is before they read a word. Type, colour and imagery all carry that signal. A literary looking thriller confuses exactly the people most likely to buy it. We work from this year's bestseller grid in your category, not from covers that were current a decade ago.

It wasn't built to the printer's template

A print cover is one spread across back, spine and front, built on a template generated from your final page count and paper stock. Spine width is arithmetic. Get it slightly wrong and the title sits off centre on every copy that ever prints.

Still sitting on a finished manuscript?

Every month it sits in the drawer is a month nobody reads it. Tell us where the book is at and we'll give you a straight answer on what it needs.

You get the layered files

Print ready wrap, ebook image, and the working files on request. Every stock image licensed for commercial cover use with the licence documented. That last one matters most right when the book starts selling.

Printed and ebook editions of a self-published title

Why Choose
Publisher In USA?

You've probably heard that publishing services take your money, take your rights and go quiet. The industry earned that reputation. So here's how we work instead.

You keep everything

Your rights, your royalties, your files. Nothing we make gets licensed back to us.

You see it before you pay

Scope in writing first. No work starts on a handshake and a number that moves later.

You can walk away with it

Source files, print ready files, accounts and logins. All handed over, all in your name.

We'll tell you no

If your book doesn't need a service, we'll say so. That's cheaper for you and better for us.

Explore the Treasury of Our Published Books

Real books we've worked on. Covers, interiors and distribution, all of them out in the world.

Still sitting on a finished manuscript?

Every month it sits in the drawer is a month nobody reads it. Tell us where the book is at and we'll give you a straight answer on what it needs.

How the work actually runs

Five stages, and you sign off at every one. Nothing moves to the next stage until you've said yes to the last.

01

Proposal

Tell us where the book is and what you want it to do. We'll tell you what it actually needs.

02

Manuscript Submission

Scope and price agreed in writing before anyone starts. You know the number up front.

03

Production

Editing, layout, cover, whatever the scope says. You approve each stage as it lands.

04

Proofreading

Final proof on the typeset pages, plus a physical proof copy before anything gets printed at volume.

05

Publication

Retailer setup, metadata, categories and keywords. Then the files and logins come to you.

1

What Our Clients Say

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Verified reviews

We publish our reviews on Trustpilot so you can verify them independently rather than take our word for it. Read what our authors have said at trustpilot.com/review/publisherinusa.com.

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